Faraday Future

Creative direction, strategy and production, experiential design and execution for the FF91 Product Launch of Faraday Future at CES in Q1 of 2017.

Opportunity: To produce a live media event for over 1200+ in-person VIP and media guests, live-streamed to a global audience with live simultaneous translation in both English and Mandarin, coinciding with the launch of the new website + reservation system, CES tradeshow, Ride & Drive program, and a coordinated media outreach plan.

Roles: Creative strategy to uncover new customer segment and insights for web and user experience, creative direction for overall look and feel; production design and execution; hospitality, logistics, and transportation execution across multiple guest segments (VIP, media, partners, staff)