Faraday Future

About this Project
EV for luxury

Creative direction, strategy and production, experiential design and execution for the FF91 Product Launch of Faraday Future at CES in Q1 of 2017.

Opportunity: To produce a live media event for over 1200+ in-person VIP and media guests, live-streamed to a global audience with live simultaneous translation in both English and Mandarin, coinciding with the launch of the new website + reservation system, CES tradeshow, Ride & Drive program, and a coordinated media outreach plan.

Roles: Creative strategy to uncover new customer segment and insights for web and user experience, creative direction for overall look and feel; production design and execution; hospitality, logistics, and transportation execution across multiple guest segments (VIP, media, partners, staff)

Experiential • UI/UX • Product Launch • CES
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